Projects presented on this page were realized while leading Experience Design projects for Jung von Matt, Stuttgart.
All trademarks, logos, and project materials are the intellectual property of Jung von Matt and their respective clients. They are displayed here exclusively for portfolio purposes.
L-Bank
Elterngeld Planner
Year
2025
Key Contributions
Concept Creation
User Experience Lead
Project Management
Summary
Highlights
Challenges
Baden-Württemberg
Year
2021 – 2022
Key Contributions
Concept Creation
User Experience Lead
Summary
The LÄND project redefines how a federal state presents itself to potential residents and professionals. Conceived as an invitation to live and work in Baden-Württemberg, the platform transforms the region’s essence into an explorable 3D world inspired by Stuttgart’s topography. Users can shape their ideal life scenario by customizing personal preferences, discovering tailored insights about lifestyle and career opportunities, and accessing a detailed relocation planner outlining every legal and administrative step. Built in WebGL and fully editable via Storyblok, the experience merges playful storytelling with practical guidance; a rare combination for a government initiative.
Highlights
Challenges
Peugeot
Le Mans Experience
Year
2025
Key Contributions
Concept Creation
Experiential Design
Project Management
Summary
The Peugeot Le Mans Experience transformed the brand’s booth at the legendary endurance race into a participatory design playground. Coinciding with the launch of the new 208 and the showcase of the 9X8 race car, the installation invited visitors to become active contributors to Peugeot’s presentation. By scanning a QR code, guests accessed a mobile microsite where they could create live digital artworks using Peugeot’s design language — selecting colors, shapes, and graphic styles inspired by the cars’ aesthetics and racing heritage. Each artwork was displayed in real time on the booth’s main LED backdrop, synchronized with lighting and environmental effects, creating a fully immersive reveal moment.
Highlights
Challenges
Open For More
Year
2023
Key Contributions
AI Training
Meta Messenger Intergration
Concept Creation
Summary
Highlights
Challenges
WMF
Professional Coffee Machines
Year
2024
Key Contributions
Scrolly-Telling
User Experience
Summary
The WMF Professional Coffee Machines project focused on transforming an information-heavy technical website into a modern, story-driven experience. The new platform restructured the brand’s vast product catalog into a clear, industry-oriented system, presenting each machine through immersive 3D animations and AR previews. Scrollytelling techniques guided users through highlights and product features in a visually engaging yet informative flow. The site also introduced an AI-powered chatbot, trained with both sales and support knowledge, capable of providing region-specific guidance and troubleshooting. Built on a fusion of Storyblok and WebGL technologies, the platform empowered WMF to maintain full editorial control while delivering a world-class digital experience.
Highlights
Positioning WMF as an international benchmark for German engineering; combining rich 3D motion design, AR integration, and AI-assisted interaction within an editable, scalable architecture.
Challenges
Migrating and consolidating fragmented legacy content into concise, user-focused narratives; ensuring the seamless integration of advanced visual assets within a CMS-driven environment; and tailoring content dynamically to global markets and local requirements.
Festo
100 Years
Year
2024
Key Contributions
Concept Creation
3D Scrolly-Telling
Summary
The Festo 100 Years Anniversary website celebrated a century of innovation by showcasing how Festo continues to set the world in motion. As one of the leading global providers of automation and robotics for industrial production, Festo’s story was translated into an interactive one-page experience driven entirely by motion. Each scroll revealed new layers of the company’s world, with transitions inspired by real engineering systems and animated 3D assets derived from Festo’s own machinery. The result was a seamless blend of precision engineering and digital storytelling, a tribute to both the company’s legacy and its forward-thinking spirit.
Highlights
A visually rich, motion-led experience transforming complex industrial mechanics into engaging storytelling; authentic 3D models and transitions inspired directly by Festo’s automation systems.
Challenges
Balancing visual aesthetics with engineering accuracy; ensuring that every animated element stayed true to real machine behavior while maintaining an appealing and fluid user experience.
BMW
Joytopia Meta-Verse
Year
2021
Key Contributions
Concept Contribtion
Game Play
Story Development
Summary
Joytopia marked BMW’s entry into the metaverse, introducing an immersive digital world to embody the brand’s vision of sustainable and emotional mobility. The project focused on creating a narrative-driven experience where storytelling and user interaction shaped the visitor’s journey. The work revolved around designing the emotional layer of the metaverse, crafting the storylines of the in-world characters and developing micro-interactions that made navigation intuitive, engaging, and human.
Highlights
A narrative-first metaverse experience built on emotional storytelling; micro-interactions that transformed complex digital navigation into a seamless and accessible experience.
Challenges
Balancing narrative depth with real-time performance demands; ensuring emotional resonance and ease of use and maintaining coherence between character storytelling, motion design, and interaction flow.
BeOne
Collection for Doctors
Year
2025
Key Contributions
Information Architecture
Project Management
Summary
C4DR is a socially driven fashion initiative reimagining professional attire for doctors, created in collaboration with renowned designers from CollectiveFour and BeOne Medicines. The website introduces the collection through an elegant yet playful digital experience, where each garment is brought to life through animated storytelling that celebrates both form and function. Beyond presenting the apparel, the platform reveals the cause behind the project, a tribute of gratitude and respect toward the medical community, while balancing behind-the-scenes craftsmanship with a refined design focus. Built with a custom information architecture and seamlessly integrated into Shopify, the site merges editorial storytelling with a smooth e-commerce journey that mirrors the sophistication of the collection itself.
Highlights
An information architecture that harmonizes storytelling, product presentation, and purpose; an elegant digital stage that transforms workwear into an emotional narrative.
Challenges
Delivering a visually refined and motion-driven website within a constrained budget, while overcoming Shopify’s structural limitations to preserve design integrity and narrative flow.